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Best practices for growing your email list

You probably already know that email marketing is the most effective form of marketing out there. To be able to engage in successful email marketing, you obviously need a quality email list.

We understand that it can sometimes be hard to get more subscribers. That’s why we’ve prepared this guide to help you grow your email list. Keep on reading and find out what you need to do to get more people signing up for your newsletter.

Make sure you get permission

We need to get this out of the way before we start talking about the different ways of growing your email list. When acquiring new contacts for your email list, it’s crucial that you make sure that each and every contact gives you explicit permission to reach out to them with marketing messages.

Not only will this keep you on the right side of the law, but it will also ensure that you don’t annoy the people on your email list or ruin your brand’s reputation.

The easiest way to get permission for your email marketing efforts is to use an opt-in form such as the one below:

Email list opt-in form

Source: neilpatel.com

Now that you understand the importance of getting permission for your email marketing efforts, let’s look at some strategies you can use to grow your email list.

1) Give people a reason to sign up

While 61% of consumers enjoy receiving weekly promotional emails (MarketingSherpa), most people won’t sign up to your email list just because you tell them to do so. You need to give them a great reason for them to provide you with their email address. A great way to do this is to offer a lead magnet.

A lead magnet is something you can offer to your website visitors in exchange for their email address. The most commonly used lead magnets include ebooks, templates, cheat sheets, and email courses.

Email list lead magnet

Source: digitalmarketer.com

Offering a lead magnet is a great way to incentivize people to join your email list. It can significantly increase the number of visitors and leads that convert into subscribers.

Your lead magnet doesn’t need to be elaborate or take a long time to create. You can simply repurpose your existing content into a lead magnet. For example, you could combine a few of your related blog posts into a PDF ebook or use them to create a short email course.

If you promise something in exchange for signing up to your list, make sure to deliver this to subscribers once they sign up. The last thing you want to do is fail to deliver on your promise and lose your newly-gained subscribers’ trust straight away.

2) Make it convincing

Most people’s inboxes are flooded with emails. The last thing they want to do is sign up for even more emails. That’s why you need to convince them that your newsletter is worth their time.

Make sure to let your audience know what they can expect from joining your list. Are you giving them a free ebook or some other valuable resource? Let them know, and remember to state all the benefits that go along with joining your list.

Landing page opt-in

Source: copyblogger.com

Inform people of the type of content you’ll be sending them once they join your list, as well as how often you’re going to email them. Address any potential concerns or objections they might have in advance to increase the chances of getting them to sign up.

Finally, make it easy for people to join your newsletter. Ask for the minimum amount of information you need, such as their first name and email address.

3) Take advantage of your website

While you don’t need a website to start getting more subscribers, it’s actually the best place to grow your list. You can add a newsletter signup form to a number of places on your website, including the main menu, top bar, sidebar, and the About Us page. You can also add a pop-up to your website to promote your email list.

Email list pop-up opt-in

Source: elegantthemes.com

4) Use guest posting to grow your email list

Another way to get more subscribers for your email list is to guest post on websites in your industry. Since your target audience will be visiting these websites, they’re the perfect place to promote your list.

Guest posting stats

Source: bloggerjet.com

Contact these websites and offer to write a guest post for them. Include a link and a call-to-action within the post inviting people to join your list. For best results, combine this strategy with a lead magnet.

5) Promote your email list on social media

You’re probably already using social media to promote your business. Why not use it to grow your email list as well?

Let your social media followers know about all the benefits of joining your list. Create a dedicated landing page where you’ll drive visitors from social media that are interested in becoming subscribers.

If you have a Facebook Page for your business, create a post with an attention-grabbing image, a call-to-action, and a link to your landing page where people can sign up. You can even use Facebook Ads to promote the post and get even more subscribers.

Email list opt-in form on LinkedIn

Source: linkedin.com

You can do the same on Instagram, along with adding a link to your signup page within your profile bio.

Depending on your industry, LinkedIn can also be a great place to get more attention for your email list. Publish articles that interest your target audience on LinkedIn Pulse and invite readers to join your list at the end of each article. If possible, use a lead magnet to incentivize visitors to sign up.

6) Make it customizable

An excellent way to ensure that more people sign up for your list is to let them choose what type of content they’d like to receive from you. Split your email list into multiple segments so that you can email subscribers about the topics that interest them without risking annoying them by sending them irrelevant information.

7) Partner up with other businesses

If you already have a decent-sized list, you can partner up with other businesses in your industry and cross-promote on each other’s lists so that you both get more exposure and have an easier time growing your lists.

Grow your email list

Are you using any of these practices to grow your email list? Are there any other tactics or strategies you’ve found to be particularly effective for getting more subscribers? Let us know in the comments.

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